What is a webmaster and what do they really do?

There are billions of websites on the internet today, and some have been around since the 90s. Each of these websites requires regular maintenance to function optimally.

The webmaster ensures that a website is regularly maintained and that it performs well day in and day out. To do this effectively, the webmaster needs specialized knowledge and skills.

In this article, you will learn about what a webmaster is, what webmasters do, the job description of a webmaster, the qualifications to become a webmaster, and the career options available to webmasters.

What is a webmaster and what does he do?

A webmaster is a person responsible for managing a website and ensuring that it runs smoothly. Several factors can affect a website and cause it to malfunction or crash. It is also the job of the webmaster to prevent this from happening.

The job of a webmaster will vary depending on the size and nature of the website. Generally speaking, a webmaster monitors the front-end and the back-end of a website.

In general, here’s a look at a typical day in the life of an average webmaster. Understanding this can help you decide whether or not a career as a webmaster is right for you.

A typical day in the life of a webmaster

Typical webmaster day

As a webmaster, your day will usually start with the basics, checking that the front-end is working properly. You can also sort through your emails to see if there are any tickets that need your attention.


Next is the back-end. You’ll need to log into the back-end of the site to see what’s going on there. Are there any plugins and themes that need to be updated? Do you need to update your CMS to the latest version?

Is there a comment on one of the blog posts that you need to filter and approve or deny? Is your SSL certificate up to date or does your domain name registration need to be renewed?

Your typical day as a webmaster may also involve writing reports and making presentations at management meetings to discuss recent service outages, site user complaints, and ways forward.

Job description of a webmaster

As a webmaster, you are generally expected to take care of domain registration and management (.com or other TLD registration, WHOIS information, web hosting and renewals, SSL subscription).

In this role, you can also manage CMS installation and management, themes, backups, site maintenance/performance (mobile speed and responsiveness testing, troubleshooting, security, UX/UI/( site re)design, AB/Testing, technical SEO, server administration, browser/OS/device testing, site tracking and reporting, etc.).

Compliance is another key part of a webmaster’s job. If you run an e-commerce website or any site that accepts credit cards, for example, you may be responsible for initiating, continuing, or updating PCI compliance according to PCI Security Council standards for online merchants. line.

In addition, you will have to solve all the problems that may arise with the website, both on the front-end and on the back-end. Essentially, you can double as an IT guy.

There really is no upper limit to what you can be required to do as a webmaster. You have the option of working 9am to 5pm and doing all of this for a particular company, or setting up an agency where you employ other webmasters to make your job easier.

Related: How to start your own business while working full time

Typical job requirements for a webmaster position

Requirements for webmasters

Although being a webmaster primarily revolves around managing and maintaining websites, this role, like many others, is fast-paced and involves a lot more work, especially in a 9-to-5 job.

We dug and reviewed some recent webmaster job descriptions. Here are some of our conclusions on the requirements to become a webmaster:

  • You may need a bachelor’s degree in an ICT-related field with relevant work experience and industry-recognized certifications, for example from the World Organization of Webmasters (WOW).
  • Knowledge of CMS, e.g. WordPress or Drupal, and knowledge of CSS, HTML, JavaScript, PHP, Rest API and UI/UX design fundamentals is a plus.
  • In your job as a webmaster, you may be called upon to participate in (re)design or web development projects. If so, you must be familiar with tools like Asana, Trello, Slack, JIRA.
  • The ability to use Photoshop, Adobe Creative Cloud, Google Analytics, Google Tag Manager, Google Data Studio, and other data/database management tools can also come in handy.
  • You will need some key soft skills to do your job as a webmaster effectively, such as strong writing and communication skills, project management, technical fluency, and time management, among others.

Related: The best tech companies to work for and why

Career options available to webmasters and expected average salary

With more businesses going online and experimenting with remote work, we’ll likely continue to see an increase in the number of jobs available to webmasters. Job titles may change, but they will always revolve around website maintenance.

There is also room for upward mobility, as webmasters can often move into management and other tangential roles, thanks to their broad job description and experience.

So what can you expect to earn as a salary as a webmaster? This will depend on a number of factors such as your qualifications, certifications, skills, experience, and of course, hiring the company.

According to Indeed, webmasters in the United States can expect to earn an average annual base salary of $55,154. Other perks webmasters can expect include paid time off, stock options, referral programs, AD&D insurance, remote work, and commuter assistance, among others.

Related: The most profitable skills to learn

Master what it takes to be a webmaster

If you want to become a webmaster, here is everything you need to know to become a webmaster. With more and more online and remote businesses, the opportunities for webmasters are increasing.

A quick search of popular job search sites will return page after page of webmaster jobs. Spend some time studying them to get an idea of ​​what it takes to become a webmaster.

However, like any other professional career, you will always need to work hard, work smart, improve your skills and up your game to stand out from the crowd and succeed as a webmaster.

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