Sportsnet to refresh the streaming experience | New


Sportsnet partners with Deltatre and Firstlight Media to improve its streaming platform.

SN Now will benefit from a new user interface powered by Microsoft Azure and incremental improvements such as improved feed quality and reliability, personalized content offerings, and advanced statistics overlays.

Firstlight Media will lay the technological foundation for the updated platform, with Deltatre working on the front-end user experience. Deltatre will bring his experience working with NFL Game Pass and the WWE Network.

The first phase of the revamped offer will be unveiled in the fall of 2021.

Andre Christensen, CEO and Co-Founder of Firstlight Media, said: We are excited to provide the technological foundation that will allow SN NOW to move from raw ideation to unmatched reality, and engage Sportsnet viewers with unprecedented immersive experiences.

Deltatre’s Global Business Development Manager for Video Experiences, Alex Drosin, added: “We are delighted to partner with Sportsnet to rebuild and relaunch SN NOW. We believe that our experience and expertise in creating and operating some of the most prestigious streaming services in global sports, as well as the opportunity to partner with a market-leading international provider in Firstlight Media, will enable us to Sportsnet to offer a game-changing solution. The OTT experience for Canadian sports fans on all major platforms.

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