Sony Pictures Ent. Partners with Parrot Analytics to streamline content programming, sales and distribution strategy

Sony and Parrot partnership aims to merge technology with emotion and give Sony more leverage at the negotiating table

Los Angeles, California – August 22, 2022 – Parrot Analytics, the world leader in audience demand measurement, has partnered with Sony Pictures Entertainment’s Data Analytics & Business Intelligence division to support Sony’s TV programming and strategy for their linear business as well as the production, distribution and sales of content to other distributors, including major global SVODs.

Parrot Analytics’ expertise in the global streaming space will help Sony – which does not have an in-house streaming service – make the best decisions when it comes to pricing content and targeting that content to the right buyer. Importantly, Parrot Analytics’ global demand data allows Sony to bring more leverage to the negotiating table in executing content sales and distribution deals.

“We are thrilled to work with Sony Pictures Entertainment and ensure that this iconic creator of some of the world’s most beloved and in-demand movies and TV series effectively targets its content to the right SVODs and other distributors at the right price,” said Alejandro. Rojas, Vice President of Applied Analytics at Parrot Analytics. “We will identify sales opportunities by analyzing supply and demand among major SVOD players, analyzing content trends to develop new productions aligned with market needs, and analyzing the demand performance of Sony’s productions on individual SVOD actors.”

“Our goal at Sony is to combine technology and emotion. We’re in the Entertainment and Motion Pictures division, but Sony is, at its core, a technology company,” said Liz Sanderson, LATAM Data Analytics and Business Intelligence Manager, Sony Pictures Entertainment. “This fits perfectly with Parrot Analytics’ desire to bring creators and consumers closer together. Our partnership combines the cutting-edge predictive analytics of Parrot Analytics with Sony’s heritage in creating some of Hollywood’s most iconic content, and its expertise in production and excellent storytelling – the key ingredients for offer emotions to consumers. Thanks to Parrot Analytics, we are able to understand new content, evaluate our own content against competitors and identify the platforms best suited to our content. This will ultimately allow us to delight audiences and minimize risk.

Parrot Analytics works with Sony’s Latin America division, focusing on the main international markets of Argentina, Brazil, Colombia and Mexico.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global businesses include motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; creation and distribution of digital content; operation of studio facilities; and the development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned and joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For more information, visit

About Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures the global supply and demand for entertainment, capturing more than 2 billion audiences expressing demand for content and talent in more than 100 languages, across all platforms, in more than 200 countries. Parrot Analytics partners use this insight to help better understand global supply and demand across all platforms to leverage content and talent, make better production, distribution, acquisition and marketing decisions , as well as increasing D2C growth and retention. For more information, see

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