How do you choose the right technology stack for your business?



It might sound obvious, but believe it or not, many companies still want to keep up with cutting edge technology trends and get the next “Facebook tech stack” for their project. When it comes to software development, this is not quite the right approach. Before choosing the right technology stack for your business, you need to understand the size, complexity, and business goals of your particular project. Not the opposite. If you choose the technology stack without in-depth analysis and strategy, you face the risk of financial loss or poor application performance.

Here are the basic elements to analyze before choosing the technologies:

  • A marketing strategy
  • A platform to create an application
  • UX objectives
  • Load requirements
  • Future scalability

Your project is unique, with business logic and specific requirements. So, when deciding on its tech stack, don’t be an imitator by blindly following someone’s strategy.


Once you have highlighted your business and technology requirements for products, it is time to decide on costs and expenses. Namely, how are you going to implement a solution and operate with a particular budget? To do this, you need to understand the total cost of ownership (TCO) of the technology, which breaks down into three components: talent costs, license costs, and maintenance costs.

Average salaries of software developers

You can check the hourly rate and average cost of any developer in different regions using Upwork, Fiverr, Indeed, Glass door, and Wage scale.

Here is also a survey conducted by StackOverflow on programming languages ​​and salaries:

License costs

Each year you will need to pay for the license for the technology you choose. While there is technically free open source software, there are still associated costs such as implementation, innovation, and support. On the other hand, you pay for the licensed technology and get a more personalized product. Plus, you get improved security, greater scalability, ongoing support, and better features.

Maintenance costs

The other aspect of developing a digital product is the cost of maintenance. What will it take and cost to support this technology in the future? The more personalized your solution, the higher your maintenance costs will be. For example, these costs typically include:

  • Purchase and maintenance of servers.
  • The time that system administrators will spend managing and adapting the system.
  • Support services of the technology provider.


Perhaps the most underrated criterion when choosing the right technology stack for your business is evaluating the customer and developer community around it. This is very important because it directly affects the amount of information available on the implementation of the technology, the number of developers willing to work with, thus making your product viable. The easiest way to check the strength of the developer community of a specific programming language is to check GitHub, Stackoverflow, or LinkedIn.

– GitHub. Enter the necessary technical query in the search, for example, Ruby, and follow parameters such as a number of repositories (projects), subjects and users. So, as you can see, Ruby has 345k projects, almost 1000 threads, and 20k users.

– StackOverflow. In the left corner of the logo, click the menu icon and select Tags. On this page you can see several questions, one activity per day and one week. If the necessary technology is not displayed on the first page, you can use the search. Also, when you move the cursor over the technology, you can see the number of observers (followers).

– LinkedIn. You can also use this platform to estimate the number of developers working in your region / country or elsewhere. What do you need for this? Log in to the account, click search, write a query, for example, Beat, choose “people,” then use filters, such as places and titles, to refine the results.

A the system is considered scalable when it does not need to be redesigned to maintain efficient performance during or after increased workload. Scaling is not just about technology. It’s also about how quickly you can change or modify features and bring new developers into your team. There are two types of scalability:

Horizontal scalability, which means an application’s ability to handle more requests. Think of it as a rail system: To carry more freight, you add locomotives to increase your capacity.

Vertical scalability, which means adding new resources to an application to increase its capacity without impacting overall performance.

Maximum security is the primary concern of any digital product. No battery is 100% secure. You’d better go for the one that has a good reputation and can withstand breaches and cyber attacks. Most technologies have special safety guidelines to follow. So if your product stores user data, then you need to have strong authentication and authorization.

Here is a short checklist on how to choose secure technology:

  • assess how you will be able to control user access to the technology.
  • make sure you can control access and permissions to a at object level, at functionality level and at field level.
  • make sure you know who made what changes and when.
  • allow only authenticated users to access it.
  • consider technology providers with a solid reputation.

Before choosing the right technology stack for your business, check how often it is updated and when was the last update. But how do you understand that the technology you choose is up-to-date as it should? Where is the happy medium? If a framework is updated too often, it is very likely that it is in the active development stage. It will therefore be reasonable to choose something less volatile. At the same time, you don’t want to choose something that hasn’t been updated for over 3 months. Actively developed technology is constantly updated with new fixes and fixes.

Pay attention to the version of the framework you are going to use. The general rule is that the closer the framework version is to 1.0, the more features designed by the original developer are implemented. The further away the version 1.0 framework is, the more it is adopted by the market. Between 0.1 and 1.0, there must be systematic constant incremental updates.

If it is less than 1 and the software is in development, I recommend that you look for more stable alternatives. It doesn’t mean that you can’t use this framework. However, there is a good chance that the developers will decide to introduce some disruptive changes, and you will have additional expense to keep your software up to date.

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