EXCLUSIVE: Arti partners with ESTV to bring AR content to programming


Linear esports channel ESTV has entered into a partnership agreement with the augmented reality platform Arti.

The deal will see AR content integrated into ESTV’s original programming, which is a linear and continuous delivery of esports and games content.

(Illustration ESI) Image credit: ESTV, Arti

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Additionally, the partnership will see Arti’s AR platform become available to ESTV content partners through its technology marketplace.

Eric Yoon, Founder and CEO of ESTV, commented the news in a statement, “ESTV’s mission is to provide the most innovative games and esports programming available anywhere. By partnering with Arti, we can meet the expectations of our ever-expanding audience with incredible AR video content. And with Arti in our market, our growing list of content partners will be able to engage viewers with AR in more of our programming. “

ESTV was founded in Los Angeles, California and officially launched in May 2019. The dedicated esports channel is available on over 30 distribution channels on digital, over-the-top video and cable platforms, including Roku, Samsung TV, Sling, and more.

ESTV’s long list of official partners includes Esports Entertainment Group, Simplicity Esports, ESE Entertainment, and the NFL Alumni Association.

Co-founder and CEO of Arti, Yaron Zakai-Or added, “ESTV viewers are used to the relentless visual excitement of the game, so they’re hungry for 3D graphics and augmented reality in any esports content or commentary, which makes this partnership a very natural fit.” . We are excited to partner with ESTV to bring the magic of AR to their content and to provide a simple, flexible and affordable AR option to their many content partners.

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As for Arti, the Isreali-based software solution is a cloud-based platform that is supposed to help deliver “engaging stories with game-level augmented reality” from anywhere. The company is notably a member of NVIDIA Inception, a virtual accelerator program designed to nurture startups transforming industries through advances in AI and data science.

Esports Insider Says: As we start to see more and more augmented reality incorporated into mainstream sports and esports streaming, we are really starting to see the potential for these sectors to collide. ESTV’s partnership with Arti is a no-brainer in this direction and hopefully the deal will be able to deliver the AR content that consumers have come to expect.

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