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Choose your Moment

People care about the food they eat. They want to know what’s inside, and they want to have choices that fit their changing needs and lifestyle.

We Offer Choice & Transparency

Snacking habits have changed. Instead of eating the traditional three meals a day, we’re snacking more throughout the day with different expectations depending on when and why we’re snacking. Sometimes it’s for a fun or indulgent treat and other times, it’s for a more functional purpose, like bridging to the next meal. That’s why we offer a broad portfolio of snacking choices to meet a variety of snacking needs, from more indulgent treats and smaller portions to better-for-you snacks.
The breadth of our portfolio continues to grow as we bring an exciting array of new products to shelves, such as zero sugar and reduced-sugar chocolates and snacks made with sweeteners such as fruit juices.  We are creating new snacks that will explore the latest in wholesome and better-for-you ingredients with more protein, colors from natural sources, new sugars and no GMOs.  
We are always seeking more ways to make moments with more people. Whether it’s our beloved Reese’s Peanut Butter cups and their thinner version or our popped perfection SkinnyPop Popcorn, you can choose the moments to enjoy our delicious brands in ways that are right for you. 

We make snacking easy. It’s your choice.

More Choices for More Moments


Fastest-Growing Pretzel Brand Joins Hershey

Expanding Snacking Portfolio


Pure Popped Perfection

Skinny Pop® Popcorn was founded in 2010 with a simple premise: people deserve snacks that taste delicious AND are good for them. 

Woman and little boy sharing a box of candy

Gluten Free and Never Fried

Seriously tasty Pirate’s Booty puffs and straws have straightforward ingredients for the entire crew.

ONE Power Bar

Anytime Dessert-Level Indulgence

With roots in sports nutrition, ONE™ has always been a protein snack bar pioneer with exceptional taste, texture and ingredients. 

Hands holding three Lily's bars

Sweets Reimagined

Delicious, drool-worthy sweets that are botanically sweetened—meaning no refined or processed sugars.

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